Baby & kids retail (e-commerce) , United Arab Emirates
Babystore
WooCommerce online store
The client.
Babystore.ae is a Dubai online shop for baby, kids' and maternity products that delivers to all seven emirates. The site is the whole shop: catalogue, customer accounts and checkout, in English and Arabic.
- Sector
- Baby & kids retail (e-commerce)
- Market
- United Arab Emirates
- Audience
- Parents and parents-to-be across the UAE
- Languages
- English, Arabic
What we built.
- WooCommerce catalogue of more than 17,000 products, reached through a mega-menu of 11 departments (Gears, Nursery, Feeding, Diapering, Toys, Skincare, Outdoor, School, Mommy, Party, Clothes) plus Sale, with over 300 linked categories
- English and Arabic versions: the language switch flips the store to right-to-left and translates menus, sorting and product names
- Checkout with cash on delivery, credit or debit card, Tabby and Apple Pay for UAE addresses; product cards show a monthly instalment price
- Product pages with a 'Get Discount via WhatsApp' button, a price-match request that opens WhatsApp with the product link filled in, coupon and free-gift offers, and a 'Smart Bundle' that adds matching items to the cart together
- Category pages with a mobile filter panel and sorting by popularity, rating, latest and price, plus a wishlist and customer accounts
- Mobile layout with a bottom tab bar (Home, Category, Search, Account), a WhatsApp button in the header and a floating language switch
Platform and services.
- Platform
- WordPress + WooCommerceWordPress + WooCommerce (Martfury theme, Elementor), with custom plugins for promotions, WhatsApp enquiries, price matching and Arabic translation
- Services involved
Highlights.
- Custom plugins named in the page source: gurualpha-smart-promotions, woo-price-matcher-1.6.5-gurualpha, whatsapp-enquiry-for-woocommerce and babystore-arabic-translator-v2
- Free UAE delivery on orders of AED 100 or more; next-day delivery for orders placed before 4pm (the shop's stated terms)
- Brand landing pages and campaign pages such as Back to School
Tell us what you’re building.
Book a strategy call and you’ll get a written proposal: scope, platform, phases and dates. Or start with the free audit and see where you stand.